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USC Alum Strikes NIL Deal w/ Athletes


USC Alum Strikes NIL Deal w/ Athletes

Franklin Buchanan |

Three female student-athletes from the University of South Carolina have struck name, image, and likeness agreements with a business based in the Palmetto State.

The agreements are with Post Up Careers, which focuses on career services and is owned by University of South Carolina alumnus Franklin Buchanan.

As part of the partnership, Buchanan will write a professional resume and LinkedIn profile for each student-athlete. Each athlete also will have a unique checkout code - which will be promoted on their social media accounts - and will earn money from sales generated from their codes.

“I’m a father of two girls and a Gamecock, so it was important to me that Post Up Careers’ first partnerships be with some outstanding young women at my alma mater,” said the company’s founder, Franklin Buchanan, in a news release announcing the deals.

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